{"id":75628,"date":"2023-04-14T13:28:44","date_gmt":"2023-04-14T11:28:44","guid":{"rendered":"https:\/\/grata.templweb.com\/?p=75628"},"modified":"2023-04-14T13:31:08","modified_gmt":"2023-04-14T11:31:08","slug":"ekonomi-ska-aldrig-fa-styra-vem-som-far-vara-med","status":"publish","type":"post","link":"https:\/\/grata.templweb.com\/sv\/ekonomi-ska-aldrig-fa-styra-vem-som-far-vara-med\/","title":{"rendered":"\u201dEkonomi ska aldrig f\u00e5 styra vem som f\u00e5r vara med\u201d"},"content":{"rendered":"

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\u00a0Det h\u00e4r \u00e4r ett annonssamarbete med ICA<\/em><\/h2>\n

\u201dEkonomi ska aldrig f\u00e5 styra vem som f\u00e5r vara med\u201d\u00a0<\/span><\/b><\/h1>\n


<\/strong>\"\"<\/h1>\n

Fr\u00e5n elitklubbarna till det nystartade knattelaget. Fr\u00e5n storstad till sm\u00e5stad till glesbygd. ICA:s logotyp sitter p\u00e5 snart sagt varje svensk lagtr\u00f6ja, tack vare enskilda ICA-handlare som brinner f\u00f6r just sin lokala ort och sin idrottsf\u00f6rening. Mats Andersson p\u00e5 ICA Supermarket Sl\u00e4tta i Falun \u00e4r en. Han \u00e4lskar fotboll och Sl\u00e4tta SK. Men exemplen \u00e4r m\u00e5nga.\u00a0<\/span><\/b><\/p>\n

Din ICA-handlare \u00e4r en eldsj\u00e4l! Jo, faktiskt. Alla ICA-butiker \u00e4gs av frist\u00e5ende entrepren\u00f6rer och gemensamt f\u00f6r dessa \u00e4r ett starkt, lokalt engagemang. Just d\u00e4rf\u00f6r har ICA genom decennierna varit en av den svenska idrottsr\u00f6relsens allra flitigaste sponsorer. Precis som att en ICA-butik \u00e4r ett nav i lokalsamh\u00e4llet \u00e4r ju idrottsf\u00f6reningen ocks\u00e5 ett.\u00a0<\/span><\/p>\n

Inga centrala direktiv finns kring hur och vad ICA-handlarna ska sponsra, utan alla initiativ kommer fr\u00e5n entrepren\u00f6rerna sj\u00e4lva. Och n\u00e4stan alltid \u00e4r det n\u00e4rheten som styr engagemanget. Mats Andersson, som driver ICA Supermarket Sl\u00e4tta i Falun, brinner f\u00f6r sitt kvartersg\u00e4ng, fotbollslaget Sl\u00e4tta SK.<\/p>\n

\n

Det fantastiska med just fotboll \u00e4r att man kan engagera s\u00e5 m\u00e5nga med bara en enda boll. Kostnaden \u00e4r ju i princip noll. Eftersom det ideella \u00e4r en grundbult f\u00f6r den svenska idrottsr\u00f6relsen \u00e4r det extra viktigt f\u00f6r mig att alla ska kunna delta. Ska jag g\u00e5 in och sponsra vill jag att klubben och jag delar samma v\u00e4rderingar.<\/em><\/p>\n<\/blockquote>\n

\u00d6ver hela landet \u00e4r ICA-handlare engagerade i lokala f\u00f6reningar och initiativ av v\u00e4ldigt olika karakt\u00e4r. Paret Carin Ahlenius och Peter Fern, som driver ICA N\u00e4ra Riksten i Tullinge utanf\u00f6r Stockholm, vill skapa en trygg och rolig plats och brinner f\u00f6r sitt kvarterslag Tullinge Hockey.<\/p>\n

\u2013 Det \u00e4r viktigt f\u00f6r oss att det h\u00e4nder saker h\u00e4r och att ungdomarna har n\u00e5got bra att g\u00f6ra p\u00e5 fritiden. Ishallen har blivit n\u00e4stan som en fritidsg\u00e5rd. M\u00e5nga h\u00e4nger d\u00e4r flera timmar efter tr\u00e4ningen p\u00e5 kv\u00e4llarna, s\u00e4ger de.<\/p>\n

P\u00e5 V\u00e4dd\u00f6 driver Mats Ryderborn en ICA Supermarket-butik. P\u00e5 en s\u00e5dan liten ort blir idrottsf\u00f6reningen ett extra viktigt nav f\u00f6r hela samh\u00e4llet.<\/p>\n

\n

De senaste 15 \u00e5ren har vi varit huvudsponsor f\u00f6r idrottsf\u00f6reningen. Vad vi f\u00e5r ut av det g\u00e5r inte att m\u00e4ta i pengar. Det \u00e4r inte heller meningen, utan f\u00f6r mig handlar sponsringen om goodwill p\u00e5 riktigt. Att vi \u00e4r med och skapar god st\u00e4mning p\u00e5 V\u00e4dd\u00f6 g\u00f6r att jag sover gott p\u00e5 natten.<\/em><\/p>\n<\/blockquote>\n

\u00c4ven f\u00f6r Mats Andersson \u00e4r det det lokala som ligger n\u00e4ra hj\u00e4rtat. F\u00f6dd och uppvuxen i Sl\u00e4tta ser han det som en sj\u00e4lvklarhet att han som ICA-handlare ska vara med och bygga lokalsamh\u00e4llet.<\/p>\n

\u2013 S\u00e5 ser jag ocks\u00e5 p\u00e5 mitt arbete som ICA-handlare. Tillsammans med idrottsr\u00f6relsen kan jag vara med och skapa bra f\u00f6ruts\u00e4ttningar f\u00f6r de barn och ungdomar som v\u00e4xer upp h\u00e4r. Vinsterna g\u00e5r inte att m\u00e4ta i pengar. Att jag kan g\u00e5 ner till planen, titta p\u00e5 en ungdomsmatch och se glada barn spela fotboll \u00e4r bel\u00f6ning nog f\u00f6r mig.<\/p>\n

Runtom i landet finns m\u00e4ngder av lokala ICA-entrepren\u00f6rer som brinner lika mycket f\u00f6r sina lokala idrottsf\u00f6reningar. Ett rikt idrottsliv n\u00e4ra d\u00e4r man bor g\u00f6r m\u00e4nniskor friskare, gladare och \u00f6kar k\u00e4nslan av tillh\u00f6righet. Med god lokalk\u00e4nnedom och stort n\u00e4tverk har Sveriges 1 500 ICA-handlare en unik m\u00f6jlighet att bidra p\u00e5 det s\u00e4tt och p\u00e5 de platser d\u00e4r st\u00f6det verkligen g\u00f6r nytta. N\u00e4rheten ger storheten. F\u00f6r ICA och f\u00f6r svensk idrott.<\/p>\n

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\u00a0Det h\u00e4r \u00e4r ett annonssamarbete med ICA \u201dEkonomi ska aldrig f\u00e5 styra vem som f\u00e5r vara med\u201d\u00a0 Fr\u00e5n elitklubbarna till det nystartade knattelaget. Fr\u00e5n storstad till sm\u00e5stad till glesbygd. ICA:s logotyp sitter p\u00e5 snart sagt varje svensk lagtr\u00f6ja, tack vare enskilda ICA-handlare som brinner f\u00f6r just sin lokala ort och sin idrottsf\u00f6rening. Mats Andersson p\u00e5 […]<\/p>\n","protected":false},"author":1,"featured_media":75634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\"\"\r\n\r\nICA och Svenska Fotbollf\u00f6rbundet har tillsammans tagit fram<\/strong>\r\nMatchkorv \u2013 ett helt nytt produktsortiment vars syfte \u00e4r att<\/strong>\r\nbredda ICAs charksortiment med kvalitetskorv och samtidigt<\/strong>\r\n\u00e4ven bidra till utveckling av fotbollsr\u00f6relsen runt om i<\/strong>\r\nSverige. F\u00f6r varje s\u00e5ld Matchkorv-produkt g\u00e5r n\u00e4mligen pengar<\/strong>\r\ntill Matchkorv-initiativet f\u00f6r att skapa fler sociala och<\/strong>\r\npositiva m\u00f6tesplatser kring fotbollen.<\/strong>\r\n\r\n[video width=\"1920\" height=\"1080\" mp4=\"https:\/\/grata.templweb.com\/wp-content\/uploads\/2023\/04\/ICA_Matchkorv_presskonferens_30s_textad_16_9.mp4\"][\/video]\r\n

Som den sanna korventusiast jag \u00e4r, \u00e4r jag otroligt<\/em>\r\nstolt att f\u00e5 vara ansiktet ut\u00e5t f\u00f6r Matchkorv. Och inte<\/em>\r\nnog med att den smakar gott och f\u00f6rh\u00f6jer<\/em>\r\nmatchupplevelsen, s\u00e5 g\u00f6r den ocks\u00e5 gott f\u00f6r hela<\/em>\r\nFotbollssverige. Det kan inte bli b\u00e4ttre \u00e4n s\u00e5.<\/em>\r\n\r\n\u2013 Janne Andersson, f\u00f6rbundskapten f\u00f6r svenska<\/strong>\r\nherrlandslaget i fotboll.<\/strong><\/blockquote>\r\nMatchkorv-initiativ tillhandah\u00e5lls av ICA Stiftelsen och g\u00f6r\r\ndet m\u00f6jligt f\u00f6r lokala fotbollsklubbar att ans\u00f6ka om medel f\u00f6r\r\natt f\u00f6rb\u00e4ttra fotbollsr\u00f6relsen och skapa fler positiva\r\nm\u00f6tesplatser.\r\n\r\n\"F\u00f6r oss p\u00e5 ICA \u00e4r det oerh\u00f6rt viktigt att bidra till den\r\nlokala utvecklingen i samh\u00e4llet. Just korven \u00e4r en\r\nprodukt som \u00e4r s\u00e5 f\u00f6rknippad med fotboll och alla\r\nritualer kring sporten. Den har en given plats b\u00e5de p\u00e5\r\noch utanf\u00f6r planen samt hemma vid matbordet och framf\u00f6r\r\ntv-soffan. D\u00e4rf\u00f6r k\u00e4nns det sj\u00e4lvklart att tillsammans\r\nmed SvFF och Janne lansera Matchkorv som faktiskt ger\r\ntillbaka till den sporten vi alla \u00e4lskar s\u00e5 mycket\u201d,\r\ns\u00e4ger Peder Ahlberg, Kategorichef inom matchark.\r\n\r\nKorvsortimentet best\u00e5ende av sj\u00e4lva Matchkorven, wienerkorv\r\noch vegokorv med tillh\u00f6rande korvbr\u00f6d och gurksallad finns i\r\nICA-butiker fr\u00e5n och med vecka 11.\r\n\r\nL\u00e4s mer p\u00e5 icastiftelsen.se\/matchkorv<\/a><\/strong>","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-75628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partners"],"yoast_head":"\n\u201dEkonomi ska aldrig f\u00e5 styra vem som f\u00e5r vara med\u201d - Solidsport - All sports. 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