{"id":79075,"date":"2025-05-21T13:29:00","date_gmt":"2025-05-21T11:29:00","guid":{"rendered":"https:\/\/grata.templweb.com\/?p=79075"},"modified":"2025-05-21T13:29:03","modified_gmt":"2025-05-21T11:29:03","slug":"fran-knatte-till-elit-ica-lyfter-innebandyn-i-hela-landet","status":"publish","type":"post","link":"https:\/\/grata.templweb.com\/sv\/fran-knatte-till-elit-ica-lyfter-innebandyn-i-hela-landet\/","title":{"rendered":"Fr\u00e5n knatte till elit \u2013 ICA lyfter innebandyn i hela landet"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ width=”100%” max_width=”1080px” custom_margin=”0px||||false|false” custom_padding=”|15px||15px|false|false” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.21.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” module_alignment=”center” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text content_last_edited=”off|desktop” admin_label=”Text” _builder_version=”4.21.0″ text_font=”Neue Haas Grotesk Text 55 Roman||||||||” text_text_color=”#0a0a0a” text_font_size=”16px” text_line_height=”25px” link_text_color=”#e02b20″ header_text_color=”#0a0a0a” header_font_size=”50px” header_2_font=”Neue Haas Grotesk Text 65 Medium||||||||” header_2_text_color=”#848484″ header_2_font_size=”14px” header_2_line_height=”2.8em” header_3_font=”Neue Haas Grotesk Display 75 Bold|700|||||||” header_3_font_size=”45rem” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” max_width=”1080px” custom_margin=”0px||0px||false|false” hover_enabled=”0″ text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”25px” header_font_size_phone=”25px” header_font_size_last_edited=”on|tablet” header_2_font_size_tablet=”13px” header_2_font_size_phone=”12px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

\u00a0Det h\u00e4r \u00e4r ett annonssamarbete med ICA<\/em><\/h2>\n

Fr\u00e5n knatte till elit \u2013 ICA lyfter innebandyn i hela landet<\/b><\/h1>\n

\"\"
N\u00e4r SM-finalerna i innebandy avgjordes v\u00e5ren 2025 var det inte bara spelarna p\u00e5 planen som gl\u00e4nste. Fyra knattelag, sponsrade av lokala ICA-handlare, fick \u00e4ran att g\u00e5 in hand i hand med eliten inf\u00f6r en n\u00e4rap\u00e5 fullsatt Aviici arena. Med sitt starka engagemang f\u00f6r svensk innebandy visade ICA att lokal sponsring kan g\u00f6ra stor skillnad \u2013 b\u00e5de p\u00e5 och utanf\u00f6r planen.<\/strong><\/p>\n

En of\u00f6rgl\u00f6mlig dag\u00a0<\/b><\/h4>\n

Stolta, nerv\u00f6sa och sprudlande av f\u00f6rv\u00e4ntan. S\u00e5 s\u00e5g det ut n\u00e4r ungdomar fr\u00e5n \u00c4lta IF, \u00d6rsundsbro IF, H\u00f6galids IF och AIK Innebandy intog planen under SM-finalerna. Tack vare sina lokala ICA-butiker fick de uppleva n\u00e5got helt unikt \u2013 att st\u00e5 i rampljuset tillsammans med sina idoler. Och samtidigt fick de ge n\u00e5gra goda r\u00e5d om det skulle vara s\u00e5 att n\u00e5gon av elitspelarna var nerv\u00f6s inf\u00f6r den stora matchen. I r\u00e5den fanns en tydlig r\u00f6d tr\u00e5d: till att ha roligt p\u00e5 planen. Och att lite matchnerver bara \u00e4r bra.\u00a0<\/span><\/p>\n

\n

Det \u00e4r bra att k\u00e4nna sig nerv\u00f6s, d\u00e5 brukar det bli bra till slut!<\/span><\/p>\n<\/blockquote>\n

Handlare som g\u00f6r skillnad \u2013 varje dag<\/b><\/h4>\n

Bakom de unga knattarna st\u00e5r lokala ICA-handlare med ett stort hj\u00e4rta f\u00f6r idrott och f\u00f6reningsliv. En av dem \u00e4r Magnus K\u00e4ck p\u00e5 ICA N\u00e4ra J\u00e4rvastaden, som sponsrar AIK Innebandy:<\/span><\/p>\n

\u2013 F\u00f6r oss handlar det inte s\u00e5 mycket om loggor p\u00e5 tr\u00f6jor. Vi vill vara en del av barnens vardag och bidra till att de har n\u00e5got vettigt att g\u00f6ra. Jag har sj\u00e4lv varit engagerad i f\u00f6reningsidrott i m\u00e5nga, m\u00e5nga \u00e5r. Jag vet hur viktigt det \u00e4r med den h\u00e4r st\u00f6ttningen.<\/span><\/p>\n

Magnus H\u00e4gg och ICA N\u00e4ra J\u00e4rvastaden sponsrar inte bara AIK Innebandy, utan \u201ds\u00e5 mycket olika saker att jag inte ens kan h\u00e5lla allt i huvudet\u201d som han s\u00e4ger.\u00a0<\/span><\/p>\n

\u2013 Om ungarna har bra saker f\u00f6r sig blir det mindre st\u00f6k. Det tj\u00e4nar alla p\u00e5, inte minst ungdomarna sj\u00e4lva. Det \u00e4r liksom en del i att vara ICA-handlare, s\u00e4ger han, att man bryr sig.\u00a0<\/span><\/p>\n

Ut\u00f6ver det stora sponsorengagemanget jobbar det i Magnus K\u00e4cks butik ocks\u00e5 60-70 ungdomar, rekryterade fr\u00e5n n\u00e4romr\u00e5det. Det, menar han, \u00e4r ocks\u00e5 ett s\u00e4tt att ge tillbaka.\u00a0<\/span><\/p>\n

\n

Det blir en riktigt bra m\u00f6tesplats f\u00f6r de h\u00e4r ungdomarna som ofta kommer fr\u00e5n helt olika bostadsomr\u00e5den och hemf\u00f6rh\u00e5llanden. H\u00e4r i butiken \u00e4r alla lika och ingen bryr sig om var du kommer ifr\u00e5n. Och s\u00e5klart att det ocks\u00e5 \u00e4r lite av en egoboost, att se de h\u00e4r unga kidsen v\u00e4xa upp och v\u00e4xa in i ansvaret som det inneb\u00e4r att ha ett jobb. Det \u00e4r samma som med idrotten. Man \u00e4r med och g\u00f6r skillnad, p\u00e5 flera s\u00e4tt, och det \u00e4r en h\u00e4ftig k\u00e4nsla.\u00a0<\/span><\/p>\n<\/blockquote>\n

Andra handlare som st\u00f6ttar lag som deltog i matchknatteinitiativet \u00e4r ICA Kvantum Hornstull, ICA N\u00e4ra \u00c4lta, ICA Maxi Enk\u00f6ping och ICA N\u00e4ra \u00d6rsundsbro. Alla med samma \u00f6vertygelse: att n\u00e4r idrotten f\u00e5r v\u00e4xa lokalt, st\u00e4rks hela samh\u00e4llet.<\/span><\/p>\n

Samma v\u00e4rme \u2013 p\u00e5 elitniv\u00e5<\/b><\/h4>\n

Det lokala engagemanget str\u00e4cker sig \u00e4nda upp till innebandyns toppskikt. SM-vinnarna Storvreta IBK har i flera \u00e5r haft st\u00f6d av ICA Kvantum Gr\u00e4nby, som s\u00e5klart var lite extra stolta under finaldagen. Storvretastj\u00e4rnan Gabriel Kohonen delade i samband med SM-finalen med sig av sin egen innebandyresa \u2013 fr\u00e5n knattelag till landslaget \u2013 och skickade ett varmt och viktigt budskap till n\u00e4sta generations innebandystj\u00e4rnor: att gl\u00e4djen \u00e4r viktigare \u00e4n segrarna.<\/span><\/p>\n

\u2013 Jag \u00e4lskar samma saker nu som d\u00e5, att f\u00e5 dribbla med en boll och f\u00e5 vara en del av ett lag s\u00e4ger han. <\/span><\/p>\n

\u2013 S\u00e5 forts\u00e4tt k\u00e4mpa, innebandyn har du med dig hela livet.\u00a0<\/span><\/p>\n

N\u00e4ra hela innebandy-Sverige\u00a0<\/b><\/h4>\n

ICA-butikernas engagemang i innebandyn visar p\u00e5 kraften i lokal sponsring. Fr\u00e5n sm\u00e5 hallar till fullsatta arenor, fr\u00e5n knatte till elit \u2013varje del \u00e4r viktig. Och n\u00e4r barn, f\u00f6r\u00e4ldrar, ledare, handlare och elitspelare m\u00f6ts i samma anda, spelar det ingen roll var du kommer ifr\u00e5n. Det \u00e4r d\u00e5 idrotten visar sin fulla styrka. Det s\u00e4ger Teddy Falkenek, som \u00e4r sponsorschef p\u00e5 ICA Sverige<\/span><\/p>\n

\u2013 F\u00f6r mig \u00e4r det absolut starkast att vi finns med fr\u00e5n norr till s\u00f6der, fr\u00e5n knattecup till SM-final. Att ICA, b\u00e5de lokalt och s\u00e5 h\u00e4r p\u00e5 SM-finalerna, kan vara med och bidra till innebandyn och f\u00f6reningslivet, och d\u00e4rmed till samh\u00e4llet, det \u00e4r det l\u00e5ngsiktigt viktigt och n\u00e5got som jag vet g\u00f6r m\u00e5nga av oss p\u00e5 ICA b\u00e5de stolta och glada.\u00a0<\/span><\/p>\n

L\u00e4s mer om ICAs lokala sponsring via l\u00e4nken h\u00e4r.<\/a><\/strong><\/p>\n

Artikeln g\u00f6rs i samarbete med ICA.<\/em><\/p>\n

\nhttps:\/\/grata.templweb.com\/wp-content\/uploads\/2025\/05\/ICA-MATCHKNATTAR-ROUGH-CUT_1-No-Music-9x16-16x9-1.mp4<\/a><\/video><\/div>\n

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\u00a0Det h\u00e4r \u00e4r ett annonssamarbete med ICA Fr\u00e5n knatte till elit \u2013 ICA lyfter innebandyn i hela landet N\u00e4r SM-finalerna i innebandy avgjordes v\u00e5ren 2025 var det inte bara spelarna p\u00e5 planen som gl\u00e4nste. Fyra knattelag, sponsrade av lokala ICA-handlare, fick \u00e4ran att g\u00e5 in hand i hand med eliten inf\u00f6r en n\u00e4rap\u00e5 fullsatt Aviici […]<\/p>\n","protected":false},"author":1,"featured_media":78996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\"\"\r\n\r\nICA och Svenska Fotbollf\u00f6rbundet har tillsammans tagit fram<\/strong>\r\nMatchkorv \u2013 ett helt nytt produktsortiment vars syfte \u00e4r att<\/strong>\r\nbredda ICAs charksortiment med kvalitetskorv och samtidigt<\/strong>\r\n\u00e4ven bidra till utveckling av fotbollsr\u00f6relsen runt om i<\/strong>\r\nSverige. F\u00f6r varje s\u00e5ld Matchkorv-produkt g\u00e5r n\u00e4mligen pengar<\/strong>\r\ntill Matchkorv-initiativet f\u00f6r att skapa fler sociala och<\/strong>\r\npositiva m\u00f6tesplatser kring fotbollen.<\/strong>\r\n\r\n[video width=\"1920\" height=\"1080\" mp4=\"https:\/\/grata.templweb.com\/wp-content\/uploads\/2023\/04\/ICA_Matchkorv_presskonferens_30s_textad_16_9.mp4\"][\/video]\r\n

Som den sanna korventusiast jag \u00e4r, \u00e4r jag otroligt<\/em>\r\nstolt att f\u00e5 vara ansiktet ut\u00e5t f\u00f6r Matchkorv. Och inte<\/em>\r\nnog med att den smakar gott och f\u00f6rh\u00f6jer<\/em>\r\nmatchupplevelsen, s\u00e5 g\u00f6r den ocks\u00e5 gott f\u00f6r hela<\/em>\r\nFotbollssverige. Det kan inte bli b\u00e4ttre \u00e4n s\u00e5.<\/em>\r\n\r\n\u2013 Janne Andersson, f\u00f6rbundskapten f\u00f6r svenska<\/strong>\r\nherrlandslaget i fotboll.<\/strong><\/blockquote>\r\nMatchkorv-initiativ tillhandah\u00e5lls av ICA Stiftelsen och g\u00f6r\r\ndet m\u00f6jligt f\u00f6r lokala fotbollsklubbar att ans\u00f6ka om medel f\u00f6r\r\natt f\u00f6rb\u00e4ttra fotbollsr\u00f6relsen och skapa fler positiva\r\nm\u00f6tesplatser.\r\n\r\n\"F\u00f6r oss p\u00e5 ICA \u00e4r det oerh\u00f6rt viktigt att bidra till den\r\nlokala utvecklingen i samh\u00e4llet. Just korven \u00e4r en\r\nprodukt som \u00e4r s\u00e5 f\u00f6rknippad med fotboll och alla\r\nritualer kring sporten. Den har en given plats b\u00e5de p\u00e5\r\noch utanf\u00f6r planen samt hemma vid matbordet och framf\u00f6r\r\ntv-soffan. D\u00e4rf\u00f6r k\u00e4nns det sj\u00e4lvklart att tillsammans\r\nmed SvFF och Janne lansera Matchkorv som faktiskt ger\r\ntillbaka till den sporten vi alla \u00e4lskar s\u00e5 mycket\u201d,\r\ns\u00e4ger Peder Ahlberg, Kategorichef inom matchark.\r\n\r\nKorvsortimentet best\u00e5ende av sj\u00e4lva Matchkorven, wienerkorv\r\noch vegokorv med tillh\u00f6rande korvbr\u00f6d och gurksallad finns i\r\nICA-butiker fr\u00e5n och med vecka 11.\r\n\r\nL\u00e4s mer p\u00e5 icastiftelsen.se\/matchkorv<\/a><\/strong>","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-79075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partners"],"yoast_head":"\nFr\u00e5n knatte till elit \u2013 ICA lyfter innebandyn i hela landet<\/title>\n<meta name=\"description\" content=\"N\u00e4r SM-finalerna i innebandy avgjordes var det inte bara spelarna p\u00e5 planen som gl\u00e4nste. 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